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Fairs: Off to the Creative-Minded and Designers

(April 2010) More and more suppliers of natural stone products are exhibiting at trade fairs for Architecture, furnishing and design to present their products. BusinessStone.com therefore has expanded its list of trade fairs at the right hand side of its homepage to include these events.

Generally speaking the target group of such fairs are not the strongmen who conquer the mountain or the block of raw stone but rather the creative-minded who have taken on the task of designing facades and interiors. Private visitors, too, are addressed, particularly women who comprise the most important target group.

Considerable effort is invested in staging the fairs. Assertion presupposes mastering the game of innovation. Visitors expect original products and inspiration.

The classic stone fairs have long recognized this trend. Particularly Verona’s Marmomacc and Carrara’s Marmotec have been exhibiting designer products or works of art. Shanghai’s Stonetech is holding a congress dedicated to design this year. A newcomer in Cairo has announced a „Design week“ to be held in November.

List of trade fairs