Latest news: Through a cooperation with Archmarathon Marmomacc wants to attract more architects and designers as visitors

To make building with stone as interesting and visible as is green building at the moment is the aim of Marmomacc’s cooperation with Archmarathon. The photo shows the highly awarded „Vertical Forest“ in Milan by architects from Boeri Studio.

During the 2016 Verona Stone Fair will be started the qualification for Archmarathon’s new „Stone“ category

Marmomacc has launched a cooperation with Archmarathon to promote and valorize natural stone in architecture.

Archmarathon is kind of a convention where invited architects present projects they have realized. Out of them a Jury, composed by architecture critics, journalists and curators selects the winners of the Archmarathon Award in several categories.

The main difference to other prizes is the public self-presentation of the invited competitors – called „casting“ – in form of a show event.

For the cooperation with Marmomacc, Archmarathon will create a new „Stone“ category and change some of its procedures.

For the stone category, the „casting“ will take place in 2 steps. The first will be held during Marmomacc 2016 in the Forum Area in Hall 1 during the two final days of the fair (September 30th and October 1st). Out of these entries will be selected 3 outstanding projects.

The same will be repeated during Marmomacc one year later.

The selected 6 projects will compete for the final Archmarathon Stone Award to be held in 2018.

„Archmarathon is a platform for dialogue between different actors operating in the market of architecture and construction, promoting the international exchange of ideas, know-how and relationships, in order to stimulate new and profitable business opportunities,“ Milan based publisher Publicomm as holder of the competiton’s brand informs on its webpage.

Parallel to the „casting“ Marmomacc will organize meetings between the competing architectural studios and expected visiting architects with leading Italian and foreign exhibitors at the fair.

In a press release, Marmomacc resumes: „Thanks to this important collaboration agreement, Marmomacc further strengthens its bond with the world of designers, architects and interior designers and demonstrates once again its vocation in combining business events with opportunities for training and knowledge for companies and professionals in this sector.“

Marmomacc, September 28 – October 02, 2016


Translation: pebe