Design: Highlights for the top market segment

(March 2010) Some companies claim to fame is but a single outstanding piece of work gathered during the course of their long existence. But in the case of Fantini Mosaici, founded in 1900, each of the four generations can proudly look back on its very own apogee. We will focus on the first and on the latest: Milan’s Galeria Vittorio Emanuele, completed in 1923, and Abu Dhabi’s Sheik-Zayed-Mosque, specifically its inlay and mosaic work, completed in 2007, respectively.

Albeit, such high-profile contracts are exceptional in Fantini’s portfolio, despite the fact that the public relations effect is more than welcome as member of management Enrico Fantin expounds.

„The bulk of our contracts are for private building projects“, as Fantin describes the circle of clients – freely translated, this means the gross of design contracts are for villas and castles, e.g. for Prime Minister Berlusconi’s private residence. Of course some projects encompass public buildings, e.g. the boutiques of the noblest fashion houses represented in Grand Hotels world-wide like the Palazzo Versace in Australia or Dubai.

,Highlights of top market segment’ describes the business model in a nutshell.

Of course, catering to this market segment is the dream of all entrepreneurs in the branch; a dream which requires certain preconditions: tradition, of course, plays a major role, but so does the exclusive know-how pertaining to planning and execution. To this end Fantini provides their own architect and trains mosaic craftsmen and artists in Italy.

„Inspired by art, driven by tradition“: not merely a slogan but a quote from the Company’s brochure.

The Company’s head office is situated in Milan and its sphere of action is mainly Italy. But since the 90’s Fantini Mosaici has been globally active with branch offices in Miami and Abu Dhabi, close enough to potential clients from North- and Latin-America and the Middle East respectively. Since 1994 Fantini Marmi, specializing in natural stone, has joined the enterprise.

Speaking of tradition: it is, in fact, the unspoken Company foundation, but it does not restrict production or design. E.g.: the Company has been using glass along side classic mosaic material for some time now as „this is the trend“ (Fantin), or enamel, all depending on what is needed to realize the client’s wishes best. Pebble mosaic has also made a comeback as has terrazzo. „It is a constant challenge to seek and find the best solution for each project“, according to Fantin.

With that he means the artistic conversion of an idea or concept, which can be tricky at times. Mosaic, comprised of minute pieces, has its very own reflective properties and depth perception – a sort of will of its own. Does this fact not sometimes cause problems with demanding clients, particularly when the realization does not correspond to the draft?

Enrico Fantin reflects on the question for a moment. It is obvious that he is not really familiar with such problems. „Problems, no. On the contrary“, he interjects emphatically, „we exceed our clients’ expectations.“

Fantini Mosaici

Photos: Fantini Mosaici