(September 2010) What does an interior designer do when commissioned to design a showroom for perfumes and fragrances? Of course, he creates a fitting mise-en-scene for the fancy flasks with as much ado as was invested in the creation of the scents.
But what if the distinguishing mark of the product is minimalism, simplicity of form and use of 100% pure natural ingredients?
Interior designer and owner of Waterfrom Design Studios, Nick Lee of Taiwan literally turned the contents of Jardin d’Aura’s tiny perfume bottles inside out.
Not by spraying the interior of Taiwan’s Kaohsiung based showroom with the product, but rather by allowing visitors to experience the ingredients behind the fragrances: low wooden steles next to the entrance abstractly resemble bushes or shrubs punctuated almost haphazardly by wooden cubes which carry the flasks as if they were blossoms.
And: the shrubs seem to cast a shadow implied by horizontal marble slabs as a continuation of the vertical abstract plants.
The concept in a nutshell: to Nick Lee the shadow is to the plant at the fragrance is to its origin, a sort of abstract double.
The name is Jardin d’Aura or translated „Garden of Aura“ and French-sounding. But it is, in fact, a Taiwanese brand with only the one showroom world-wide.
On the top floor, too, where VIPs have their own lounge, natural minerals and forms dominate. Mostly wood, but some marble is also used, this time to clad the sales counter.
But Nick Lee left space and room for art and culture: the wall opposite the wooden bushes is clad in minimalist shelvletts upon which the flasks are displayed. The arrangement is an homage to the Dutch Artist Piet Mondrian.