Markets: Selling Stone

Peter’s Corner: Marketing natural stone analogous to gold and silver as a reliable financial investment for private individuals

How can the industry give its stones the image of precious metals, which are experiencing a boom in demand as “safe havens” in times of Corona?

Italy’s stone and technology exports dropped by (-)25% in the first half of 2020, but June brought a partial recovery

The Italian Stone Association Confindustria Marmomacchine urges the government to support exports and foster more stone demand on the domestic market

Marsotto has opened a permanent showroom in the heart of Milan’s Brera district

Presented are the marbles from the parent company and the many product ideas by the subsidiaries and brands Marsotto Edizioni, Marsotto Lab und Marsotto Art

Ceramic tiles: joint video campaign by Italian and Spanish associations

In short scenes, the ceramic tiles are presented as helpers for a comfortable, safe, and environmentally friendly everyday life / Problem of the industry: lack of qualified layers

The USA continues to be the richest country in the world and its citizens hold almost one third of the world’s wealth

New World Wealth’s market researchers, together with Webster Pacific, have conducted a new study to find out where the rich and super-rich there prefer to live

Peter’s Corner: Italy’s natural stone exports declined by (-)5.3% in 2019 after value for the 4th year in succession and that is also the repercussion of persistent marketing failures

The country’s stone sector presents itself with Haute Couture alone – the Prêt-à-Porter is completely missing and left over to the competitors

In the US, private demand for natural stone seems to have increased in the last months

In its newsletter, the Natural Stone Institute (NSI) states that “the average homeowner has decided to put their money to work in their own backyard”

EMIB President Mevlüt Kaya: “Towards added value through design, but still no renunciation of block exports, because otherwise that market will be lost to Iran”

The online issue of Turkish Stone World magazine also mentions the slump in exports from January to June 2020

British Martin Moore’s “New Classic” kitchen features flat panels and delicate round mouldings on the doors

The company is inspired by the classical English lifestyle and has a focus on craft and handwork with natural stone as an important material

Also in Brazil, the corona lockdown seems to bring about a greater citizens’ appreciation for their homes

The furniture industry in the state of Rio Grande do Sul recorded a strong recovery in May and June / Abirochas figures for natural stone

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