Markets: Selling Stone
Turkey recorded a sensational +18,000 % in stone exports to Saudi Arabia in 2022 compared to the previous year, and the trend is positive in other respects as well
The country has achieved considerable diversification and has turned to finished products
At the StonExpo trade fair in Las Vegas, an international joint stand named “Stone Pavilion” was initiated as the first action of the new “Natural Stone Strategic Alliance“
The national associations of the USA, Brazil, Italy, Greece, and Portugal were involved
Greece makes its natural stones digitally accessible in the “Greek Marble Atlas“
The interactive map gives the names of the varieties according to the EN 122440 standard and provides technical data in addition to descriptions
Brazil held above the US$1 billion mark in natural stone exports in 2022, but suffered losses of -4%, Centrorochas says
The current marketing initiative is about additional target countries and more value-added products
Good news about the Protected Geographical Indications (GI) also for natural stone: the procedure has taken the next hurdle
The Council of Ministers has approved the bill and wants only minor changes, e.g. that the award procedure be less expensive for applicants
Replica of the famous Indian Sanchi Gate in Berlin in a combination use of 3D scanning, CNC technology and craftsmanship
The sandstone artwork next to the new Berlin Palace is another example of new technology-based business for the stone sector
Women prefer to buy from women, researchers have found
This finding from the arts and crafts sector is also relevant to the stone sector / Report from Poland on women in stone companies there
Peter’s Corner: some thoughts on 2023 and what lies ahead for the stone sector
As in “normal“ years, more marketing must be undertaken, and private households should be “infiltrated“ with product design
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