Stone-Ideas.com 
Storytelling is the right way to convey messages. These two individuals have developed a concept for telling stories about natural stone and thus promoting the material. Both are perfectly suited for the task: Pierre Bidaud is a stone enthusiast, a trained stonemason, and Creative Director at the British The Stonemasonry Company, Frederico Miranda is a filmmaker who recently created the documentary “Milestone” for the Portuguese association Assimagra. Bidaud is easily recognizable by his beret, and his posts on natural stone topics on LinkedIn are impossible to miss.
“Master of Stone” is the title of their project, for which they are currently seeking investors.
It consists of eight 40-minute episodes in which Bidaud travels to prominent locations associated with stone, gathering information about the material, its processing, and its history. The project is described as a “cinematic exploration of Europe through the material that built its civilization.”
Currently, the focus is solely on Europe. The planned episodes and their topics can be found in the following screenshot:
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Later, Asia, the Americas, the Middle East, and North Africa are planned to follow. Possible titles for these episodes include: The Silk Road, The New World, The Mountain Civilizations, and Africa Rising.
Evoking emotions in the viewer is central to the film’s approach. A concept paper precisely defines the style: The episodes are “curious, reflective, poetic, grounded in people and place.“
The overarching theme is contemporary issues: The initiators want to promote stone as a building material because of its low carbon footprint and the potential for climate-friendly construction. The project also addresses cultural identity and the preservation of national characteristics, which have been expressed in stone buildings for millennia.
Finally, another goal is to inspire young people to pursue careers related to natural stone and the corresponding expertise.
Pierre Bidaud sums it up perfectly: “Stone is more than just a building material – it is a cultural, economic, and strategic resource.”
LinkedIn: Pierre Bidaud
