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At Milan’s Fuorisalone numerous examples of how to implement design in marketing using natural stone could be studied

DuPont: „Cabana Club“; Christoph Radl (design): „The Mystery Tunnel“.

Ventura Lambrate was but one venue for young creative minds and study groups with ideas for products design with stone

During the Milan Design Week traditionally held under the title „Fuorisalone“ (the Fair outside the Fair) presentations take place all over the city. They extend the geographic scope of the Salone del Mobile beyond the Trade Fair Grounds and bestow the right for the city to boast the title „Design Capital of the world“.

We show some of the presentations made with natural stone or artificial stone. Note: for the most part these are not examples of product design, i.e. not products made for household use. On the contrary, the exhibitors use spectacular objects and well-known designer names to draw attention to themselves in the media.

Not far from the Porta Venezia Central Station, Ventura Lambrate once again took place where start-up enterprises and student groups showed their work in an industrial area. Stone was represented more frequently than in the past.
Other venues included the entire district of Brera or the Rossana Orlandi Gallery in the via Mattie Bandello. The via Tortona seems to have peaked and faded.

Fuorisalone

Ventura Lambrate

Photos/Renderings: Companies / Peter Becker

Casone Group by designers De Allegri and Fogale under the titel „Mystical Solace“ created a magical duo in Yellow Siena  and Noire Doré.
Casone Group by designers De Allegri and Fogale under the titel „Mystical Solace“ created a magical duo in Yellow Siena and Noire Doré. The press release writes „urban and crowded ritual“ creating a temple out of times past.
Casone Group
 

DuPont celebrated the 50th anniversary of its Corian engineered stone with an elaborate production. Like on a tropical island group designers designed and furbished huts in a „Cabana Club“ where examples of implementation of Corian were presented in household settings: Chinese mediation room (design: Idarica Gazzoni).DuPont: „Cabana Club“; Carolina Irving (design): American bathroom.
DuPont celebrated the 50th anniversary of its Corian engineered stone with an elaborate production. Like on a tropical island group designers designed and furbished huts in a „Cabana Club“ where examples of implementation of Corian were presented in household settings. The gambit extended form a Chinese mediation room (design: Idarica Gazzoni) to a bathroom in American style (design: Carolina Irving).
The entrance was accessible through a type of tunnel with Corian-clad walls designed in mashrabiya-style.
The entrance was accessible through a type of tunnel with Corian-clad walls designed in mashrabiya-style.
DuPont
 

Marco Piva installed a „City of Light“ for Casone Group comprised of sky scrapers illuminated by night. The material used was Sivec Marble bathed in a very cold light. Photo: Andrea Martiradonna
Marco Piva installed a „City of Light“ for Casone Group comprised of sky scrapers illuminated by night. The material used was Sivec Marble bathed in a very cold light.
Casone Group
Studio Marco Piva
 

A presentation in Brazilian design at the Università degli Studi. Abirochas, Brazil’s natural stone umbrella trade organization had invited designer Ludson Zampirolli to present some stones in household items.Zampirolli chose a sink and showed how an object ensues from a stone block.
A presentation in Brazilian design at the Università degli Studi. Abirochas, Brazil’s natural stone umbrella trade organization had invited designer Ludson Zampirolli to present some stones in household items. Zampirolli chose a sink and showed how an object ensues from a stone block.
Abirochas
Zidea, Ludson Zampirolli
 

Brazilian furniture company Sette 7 presented a table with a top in Greenpeace Quartzite.Brazilian furniture company Sette 7 presented a table with a top in Greenpeace Quartzite.
Brazilian company Sette 7 showed tables with tables with tops made of Greenpeace Quartzite or Rafaello marble respectively.
Sette 7

Ventura Lambrate: marble lamp „Giro“ by Juan Carlos Fanes López, Design collective nou+u (UCH CEU Vanencia).Ventura Lambrate: „Riple“, office organization, design: Hiroyuki Ikeuchi, <a href="http://www.designsoil.jp/"target="_blank">Designsoil</a>.Ventura Lambrate: natural stone lamps, <a href="http://www.ionproject.com/unique/"target="_blank">ION Project Lighting</a>.Ventura Lambrate: lamp with natural stone, <a href="http://www.ionproject.com/unique/"target="_blank">ION Project Lighting</a>.Ventura Lambrate: <a href="http://www.occra.it/"target="_blank">OCCRA</a>.Ventura Lambrate: <a href="http://www.occra.it/"target="_blank">OCCRA</a>.Ventura Lambrate. <a href="http://www.maffamfree.com/"target="_blank">Maffam</a>: furniture made of basalt fibres.Ventura Lambrate: <a href="https://istrovenetodesign.jimdo.com/"target="_blank">IV Design</a>.Ventura Lambrate: <a href="http://amandalilholt.com/"target="_blank">Amanda Lilholt</a>.<a href="http://www.friulmosaic.com/"target="_blank">Friul Mosaic</a>.

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(05.06.2017, USA: 06.05.2017)