Markets & Marketing
2021 was a “Golden Year“ for the Turkish natural stone sector
The country achieved an increase of +20.54% in exports by value compared to the previous year, and compared to 2019, the last normal year before the pandemic, as much as +13%
The EU Commission has sent Protected Geographical Indications (GI) also for natural stone on the way to legislation
Following the decision of the Brussels Parliament and Council, misleading stone names will be prohibited on the Community markets in the future
Three prizes of €20,000 each offered for “New ideas for Carrara and its marble“
The Carrara 2030 initiative of 9 companies from the Apuan Alps wants to promote the local stones as a material for an ecological future
In the virtual showrooms of the second generation, the possibilities of augmented reality will also play a role in the sale of natural stone in the future
The Turkish company Alimoğlu presented the prototype of its “Metaverse“ at the Marble Izmir 2022 trade fair
Cosentino promotes its new Silestone as groundbreaking in sustainability: “Changing the world from the kitchen“
The campaign addresses young people and their parents using the phrasing of Fridays for Future
Swedes have a soft spot for kitchen countertops made of natural stone and also for exotic types of stone
Surveys by the national stone association show a high level of ecological awareness among consumers and great interest in natural materials
A future competitor for natural stone facade panels: German researchers create solar cells with marble look
Inkjet printing on Perovskite cells can achieve good efficiencies even on façades in awkward places
China brought the natural stone sector worldwide back on track in 2021: the country recorded an increase of +25.7% (by value) in imports compared with the previous year
In terms of exports to the U.S., China even increased by almost +30%
In addition to rising energy costs, Italy’s ceramics industry is now also facing a shortage of clay raw material
A memorandum from the association Confindustria Ceramica outlines that the industry is very concerned about losing customers to other materials
EU taxonomy: in the future, all (construction) projects, products and services are to have precise descriptions of their sustainability
The Commission in Brussels is starting with the financial sector to get the transformation of the European economy to climate neutrality on track
Euroroc’s General Assembly 2021 was held at Marmomac on October 01
President Hermann Graser: “We are better prepared for the challenges of climate protection, sustainable production methods and competition among building materials than we were a few years ago“