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Markets & Marketing

Brasigran’s colorful quartzites bring ancient prairie life to a new lease

Brasigran’s colorful quartzites bring ancient prairie life to a new lease

The Brazilian company with innovative marketing ideas named its new collection „American Natives“ with labels like „Apache“, „Cherokee“ or „Sioux“

Brittany endorses its granite with a Geographical Indication (GI) seal

Brittany endorses its granite with a Geographical Indication (GI) seal

The seal is not only a marketing tool, it doubles as a means of establishing a network within the branch

Italy registered negative growth of natural stone exports in 2016 relative to the previous year

Italy registered negative growth of natural stone exports in 2016 relative to the previous year

Turnover in value-added marble products saw marked increase of „Made in Italy“

Telling the story how Areniscas Rosal’s stones are part of Southern Europe’s lifestyle and history

Telling the story how Areniscas Rosal’s stones are part of Southern Europe’s lifestyle and history

Under the slogan „The Mediterranean at home“ the Spanish company’s stones are more than a mere building material but share the culture from the South

Accused companies: our quartz composites DO NOT contain hazardous materials!

Accused companies: our quartz composites DO NOT contain hazardous materials!

The owner of a stonemasonry workshop in Versailles had samples analyzed and found Cadmium / Cosentino and Stone Italiana sent a clear statement to Stone-Ideas.com

At this year’s Design Week in Milan, IMM Carrara presented a show called „La Luce del Marmo“ in which the Marble Region was presented

At this year’s Design Week in Milan, IMM Carrara presented a show called „La Luce del Marmo“ in which the Marble Region was presented

The event was connected to the Architectural Fair Made Expo venue and had as venue the City Center shopping mall

MIA+BSI: call for stone professionals as speakers in courses for architects and interior designers

MIA+BSI: call for stone professionals as speakers in courses for architects and interior designers

The Natural Stone Institute calls its members to train their target group about natural stone / Presentation materials and training resources are provided

Global demand for countertops projected to rise 2.3% annually through 2021 to nearly 500 million m²

Global demand for countertops projected to rise 2.3% annually through 2021 to nearly 500 million m²

Engineered stone will continue to see the fastest growth / Australia is second market behind the US

French culture and lifestyle „embedded“ in natural stone as an export commodity

French culture and lifestyle „embedded“ in natural stone as an export commodity

GLS Stone Products exports French limestone blocks to China and works them to decorative elements for luxury construction projects on site

Engineered Stone Neolith wins another Red Dot Award in the materials and surfaces category

Engineered Stone Neolith wins another Red Dot Award in the materials and surfaces category

After the „Calacatta“ in 2015 now the „Nero Marquina“ won a prize / French study finds harmful ingredients in quartz composites

Exporters of raw marble blocks are pinning their hopes on India

Exporters of raw marble blocks are pinning their hopes on India

New Delhi’s Government has streamlined import regulations / Preferred colors for marble are ivory and beige as per trade magazine Litosonline

Marketing: Using emotions to make natural stone stand out among the competing materials

Marketing: Using emotions to make natural stone stand out among the competing materials

„Selling Stones With Emotions“ was one of the major themes at this year’s World Stone Congress in Xiamen 2017

Stork: a natural stone and cork sandwich for flooring and walls

Stork: a natural stone and cork sandwich for flooring and walls

A new Portuguese product combines two of the countries natural resources

Brazil’s natural stone exports 2016: more turnover, less profit

Brazil’s natural stone exports 2016: more turnover, less profit

There seem to be a worldwide overproduction of granite and marble causing prices to plummet

Natural stone for kitchen countertops: don’t be afraid of color and structure

Natural stone for kitchen countertops: don’t be afraid of color and structure

Strasser Steine Company of Austria has chosen unusual types of stone produced in limited quantities for their collection „Supreme“